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OR TEA?


Coffee Or Tea?™
Why choose when you can have the best of both worlds?

Specialty Tea and Coffee Companies Find Perfect Blend

Hong Kong (14 March 2022)

Specialty tea brand Or Tea?™ is proud to announce its collaboration with Kerry Coffee which will, from today, be the brand’s exclusive distributor for Hong Kong, Macau, and Taiwan. The partnership promises an even wider placement of popular specialty tea, bringing a whole new generation of consumers a unique fusion of flavours from East and West.

Kerry Coffee, a wholly owned subsidiary of Kerry Logistics Network (‘Kerry Logistics’; Stock Code 0636.HK), is the sole distributor of the Italian coffee group illycaffè for the respective markets, offering one of the best coffees in the world through their one-stop solutions covering home as well as HORECA channels. Today, they welcomed the expansion in the beverage segment, adding tea to their repertoire.

Or Tea?’s CEO and Founder Allen Wong said: “In Hong Kong, like many other Chinese cities, tea drinking is ingrained in tradition and culture. However much people enjoy this tradition, it means that a ‘cuppa’ is not considered to be as cosmopolitan as coffee.”

At Or Tea?™ we do not believe in tea being served as a basic commodity; we have developed a brand that our customers have an emotional bond with – a brand to be enjoyed by generations to come for afternoon tea and other special moments. We couldn’t think of anyone better than Kerry Coffee to help us take it to new destinations!” Allen added.

Robert Berger, Executive Director of Kerry Coffee, said, “We have felt for a long time that tea has been overlooked, particularly as a refreshment option for air travellers, owing to the huge global coffee trend in the last few decades. It has always been Kerry Logistics’ objective to expand its foodservice offerings, which makes bringing a tea brand into its portfolio the next logical step.”

In addition to serving customers their iconic Chinese heritage teas, Or Tea?™ curates its range of teas by blending different ingredients and flavourings to create a very special cuppa. For example, Yin Yang is a Hong Kong-style coffee-flavoured black tea, paying homage to its colonial culture; Tiffany’s Breakfast is not a usual Ceylon blend but a robust organic black tea from Rwanda; and CuBaMint is a new age herbal infusion that brings the best of Cucumber, Basil, and Mint together in harmony.

Or Tea?™ strives to enhance the drinker’s experience by offering more than what is in the cup. Their commissioned contemporary art designs for each of their flavours, including the stories behind them, can be found at their website, www.or-tea.com/en/.

Starting from now, wholesalers in Hong Kong and Macau who would like to learn more about what this modern generation of tea can bring to their customers can contact the sales representatives at Kerry Coffee.

 

About Or Tea?™
Born in Hong Kong, made in Europe, Or Tea? is a specialty tea brand that aims to bring tea lovers the widest range of teas from around the world. We select only premium-grade whole tea leaves, blending it with different natural ingredients to create the most unique flavours. By combining this one-of-a-kind East meet West culinary culture with our contemporary art, we take this venerable brew out of your granny’s parlour and make it chic and fashionable for a new generation of tea drinkers.


Brand Mission

Live Happier
Revolutionise tea drinking into a lifestyle to fulfil the desire of the modern generation. Inspired by millennia of enjoyment from this ancient tradition, Or Tea?™ is a concept for today’s trendsetters, creating the most unique blends of premium tea and ingredients infused with art, humour, love, wellness, and positivity – we strive to bring everyone a step closer to a happier life.